Lo7BQu7HbV0, Nova News: SEO Key Performance Indicators That Google is Using To Measure Your Website., There are many performance indicators that Google uses to measure websites and Alex, a Senior Marketing Consultant with Nova Solutions shares some suggestions for making sure your website measures up.
1) The number of pages within the sitemap vs. the number of pages crawled and indexed by Google – If there is a wide discrepancy in these numbers, that is an indication that your site may have duplicate material or there is a problem with the internal linking structure or architecture of the site.
2) Weight of the website and number of pages crawled by Google each day – If the site is slow, the bots will not crawl through it just like customers will bounce from it. Ensure a faster site by checking the internal structure or architecture of the site and search for inconsistencies within the site.
3) Bounce rate – People will bounce from a site if the information they find is not quite relevant to what they are looking for. That means that your keywords may not be accurately reflecting the content of your site. Another cause of a high bounce rate is problems with the layout or design of the site so that it is not user friendly.
4) The ratio of webpages indexed vs. the number of pages crawled – 10 to 1 is a good ratio and demonstrates that the Google bots can navigate and interpret your website content. The use of Webmaster tools can help check the integrity of your site.
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